Snoopy has been quietly co-signing high fashion for seventy-five years, and a new exhibition in Manhattan finally puts the receipts on the wall. “Snoopy in Style NYC,” organized by the Charles M. Schulz Museum and Research Center, opened this month in the Meatpacking District timed squarely to New York Fashion Week, and it treats the beagle less like a comic strip character and more like a fashion collaborator with an unusually long resume.

The exhibition traces Peanuts’ path from a black-and-white comic strip that debuted in October 1950 into one of the most licensed properties in pop culture, a shift Charles Schulz credited in part to businesswoman Connie Boucher, who pitched turning the characters into products starting in 1961. As Schulz himself put it, “She proposed the date book in 1961, and now everyone is doing them,” a nod to a licensing wave that eventually reached fashion houses, sneaker brands, and streetwear labels alike, according to Smithsonian Magazine.

Inside the free exhibit at 25 Little West 12th Street, visitors can see custom-dressed Snoopy and Woodstock dolls, archival Peanuts merchandise, and new commissions from contemporary designers, including Christopher John Rogers, Bode, and Willy Chavarria, alongside original fashion touches worn by the core cast, like Charlie Brown’s zigzag shirt and Sally’s polka-dot dress. Schulz explained his reasoning behind that now-iconic zigzag decades ago: “He didn’t bounce off the page. So I gave him that little jagged stripe, and he’s had it ever since,” according to Wallpaper.

The show also digs into corners of Peanuts history that rarely get framed as fashion at all. A section devoted to tennis traces Schulz’s real friendship with Billie Jean King and his work as a trustee for the Women’s Sports Foundation, which King founded in 1974, alongside the strip’s public support for Title IX. There’s also a nod to Snoopy’s stint as an actual NASA mascot starting in 1968, complete with a look at the Silver Snoopy award the space agency still gives astronauts today, per the exhibition’s official listing on Peanuts.com.

The exhibition runs through September 26, 2026, with a gift shop curated by Colette founder Sarah Andelman and a small cafe outfitted with Peanuts-silhouette chairs for anyone who wants to sit with seventy-five years of licensing history for a minute. Timing it to Fashion Week wasn’t subtle, but it made the point efficiently: a beagle in goggles and a scarf has been informing runway inspiration long before it ever became an internet meme.