Saucony has overtaken Asics as the fastest-growing sneaker brand on resale platform StockX, with sales up 239% year over year, according to StockX’s newest “Big Facts Report,” released August 12, 2026.

Key Points

• Saucony sales roughly tripled year over year, a 239% jump that knocked Asics out of the No. 1 fastest-growing spot it had held for two straight years, per StockX’s own report.
• Two heritage running silhouettes drove the surge: the ProGrid Omni 9 and the ProGrid Triumph 4.
• Asics didn’t collapse — it’s still the platform’s fourth-largest sneaker brand overall. StockX described its slip from the top growth spot to Fashionista as “more of a normalization than a collapse.”
• Jordan Brand, the platform’s second-largest label by volume, also grew 6% — modest in percentage terms but, as the largest name on the list, worth tens of thousands of additional trades, with the Jordan 5 Retro Wolf Grey and Jordan 4 Retro Black Cat among the top sellers.

Saucony’s rise didn’t happen in isolation. Vans posted the single biggest resale gain of any brand in the report at 238% growth, with its average sale price climbing from $102 to $180 as the price premium over retail expanded from 12% to 69%. Japanese labels are riding a related wave: Onitsuka Tiger grew 162% and Mihara Yasuhiro 191%, both benefiting from what Fashionista’s analysis of the data ties to a broader shift toward low-profile, understated running silhouettes over chunky logo-forward sneakers.

Taken together, the numbers point to resale demand fragmenting away from a handful of hyped basketball drops and toward heritage running brands that spent decades as functional gear rather than style statements. Saucony in particular has leaned into its own late-1980s and 90s archive for recent releases rather than chasing new silhouettes, and that archival focus is now translating directly into resale dollars.

It’s also a shift in who’s driving the secondary sneaker market. WWD’s read on the same midyear data frames Supreme’s parallel comeback and Jordan’s modest rebound as evidence that collectors are spreading their money across more categories instead of concentrating it in whatever dropped that week — trading cards included, which StockX’s report flagged as another fast-growing corner of its marketplace this year. For a company that built its business on basketball hype releases, a running shoe from a brand many shoppers associate with their local running-store clearance rack topping the growth chart is itself the headline. StockX’s data suggests it’s broad enough to reshape which brands resellers stock up on next, not just a one-quarter blip.