Michael Jordan’s jerseys keep setting records that Michael Jordan’s jerseys then go on to break, and the latest one up for sale might blow past all of them. A game-worn jersey from Game 3 of the 1998 NBA Finals, the same series immortalized in “The Last Dance,” is now live at auction house Joopiter with a presale estimate of $10 million to $15 million, and its owner thinks that figure is conservative by a wide margin.

Sports investor and actor Rob Gough, who owns the jersey, has been telling reporters he expects it to become the first piece of memorabilia in history to sell for $100 million, according to Deseret News. That’s a far bigger number than the presale estimate, but Gough has a track record of betting big on collectibles: he bought a 1952 Topps Mickey Mantle card for $5.2 million in 2021 and later resold it for an eight-figure sum.

The jersey itself is tied to one of the most lopsided blowouts in NBA Finals history. In Game 3 of the 1998 series, Jordan’s Bulls demolished the Utah Jazz 96 to 54, a 42-point margin that still stands as the largest in Finals history, with Jordan scoring 24 points in just 32 minutes of floor time, according to Bleacher Report. Joopiter, the auction house co-founded by Pharrell Williams, describes this particular white jersey as the only one known to have survived from that Finals run, which is a big part of what’s driving the estimate skyward.

Whether $100 million is realistic or just an effective way to generate headlines during bidding, the comparison points are already staggering on their own. Jordan’s own jersey from Game 1 of that same 1998 Finals sold for $10.1 million at Sotheby’s back in 2022, a number that stood as the record for a basketball jersey for years afterward. The all-time record for any piece of game-worn sports memorabilia belongs to Babe Ruth, whose 1932 World Series jersey sold for $24.1 million in 2024, according to Yahoo Sports.

Gough has explained his approach to buying game-worn pieces in blunt terms, once saying that realizing how much these artifacts could be worth felt like discovering “the new modern art.” Bidding opened September 15, 2026, and closes September 29, whether it lands closer to fifteen million or triggers the kind of number that would force sports memorabilia collectors to rewrite their own record books.