Vivian Wilson, the transgender daughter of Tesla CEO Elon Musk and his former wife Justine Musk, has stepped into one of fashion’s most visible spotlights as a face of Rihanna’s latest lingerie campaign. The 21-year-old, who is estranged from her father and has spoken about building a life on her own terms, now appears alongside Rihanna in a high profile Savage x Fenty Valentine’s Day rollout. Her presence in the campaign signals both a personal milestone and a broader shift in who gets to define modern desirability.
Rather than being framed only as “Elon Musk’s daughter,” Vivian Wilson is emerging as a model in her own right, with runway credits and editorial work that predate this splashy turn. The Savage x Fenty Valentine’s Day campaign, however, is her most widely discussed project yet, pairing her with one of pop culture’s most influential tastemakers and putting her image at the center of a global conversation about gender, power and self expression.
Inside Rihanna’s Savage x Fenty Valentine’s Day bet on Vivian Wilson
Rihanna’s decision to cast Vivian Wilson in a New Savage Fenty Valentine Day Campaign places the young model directly beside the star herself, who appears as “Aphrodite” in the same visuals. In the imagery, Vivian Wilson Stars Alongside Rihanna in a set that leans into romantic fantasy while foregrounding a diverse cast of bodies and identities, a hallmark of Savage x Fenty’s approach to lingerie marketing that has helped the brand stand apart from more traditional labels. The campaign’s framing makes clear that Vivian is not a token addition but a central figure in the Valentine narrative, sharing the spotlight with one of the most powerful women in entertainment, as detailed in coverage of Vivian Wilson Stars.
The casting has drawn extra attention because Rihanna taps Elon Musk’s estranged daughter, Vivian, for her Savage Fenty Valentine campaign, a pairing that instantly fuses celebrity, tech wealth and fashion politics in a single set of images. Reports on how Rihanna, Elon Musk and Vivian intersect in this project have emphasized that the lingerie brand is once again centering people who have historically been sidelined in mainstream advertising, with the Valentine push framed as a statement about inclusivity as much as seduction, as seen in coverage of Savage Fenty Valentine.
From runway newcomer to campaign star
Vivian Wilson’s appearance in the Valentine campaign did not come out of nowhere. Earlier, she made her New York Fash debut when Vivian Wilson, the daughter of Elon Musk and Justine Wilson, walked a runway that signaled her shift from private figure to working model, a moment that was widely noted in fashion circles and introduced her to casting directors beyond her family name, as described in reports on New York Fash. That step was followed by more structured recognition when coverage labeled her ascent with the phrase Vivian Wilson Is Racking Up Modeling Gigs, underscoring that By Emily Leibert and others were tracking how She was steadily building a portfolio rather than relying on a single viral moment, as reflected in analysis of Vivian Wilson Is.
Her runway credentials deepened when Vivian Wilson made her New York Fashion Week debut in Alexis Bittar’s Spring Summer 2026 show, a NEED TO KNOW moment that confirmed she was being booked by established designers rather than only buzzy campaigns. That New York Fashion Week appearance, tied directly to Alexis Bittar, positioned her as a working model with repeat bookings, as detailed in coverage that framed the event as a key step for Vivian Wilson. By the time Rihanna came calling, Wilson already had the kind of résumé that made her casting feel like a logical next chapter rather than a stunt.
Visibility, estrangement and what Rihanna’s choice signals
What makes this campaign especially charged is the family and political context surrounding Vivian Wilson. She is widely described as the transgender daughter of the world’s richest man, with one report explicitly calling her the transgender daughter of Tesla CEO Elon Musk and noting that she is estranged from her father, a detail that has shaped public interest in her story, as outlined in coverage By Phong Ngo of Vivian Wilson. Another report on Rihanna Enlists Elon Musk’s Estranged Daughter for Savage Fenty Campaign Clothing notes that she came out as trans in 2020, a timeline that helps explain why her modeling work is being read as both a personal and political statement, as detailed in coverage of Rihanna Enlists Elon.
Rihanna’s own messaging around the campaign has leaned into that politics of visibility. An Instagram post from Jan by thenewsmovement framed the project under the banner “Rihanna Champions Self Expression,” describing how Vivian Wilson (Elon Musk’s daughter) will star in the Fenty x Savage visuals and tagging the effort with phrases like fashionactivism and InclusiveFashion, as seen in the social media caption for Rihanna Champions Self. Another detailed feature on the campaign notes that Wilson commands attention in a rose patterned balconette bra paired with a matching lace mini skirt, and argues that Rihanna just made Valentine’s Day lingerie that centers trans bodies not a trend but a standard, a framing that underscores how Wilson commands attention in the imagery.
Public reaction has been swift and largely celebratory. One account notes that it did not take long for fans to praise the visuals, with one calling Wilson “sensational” and Another quipping “She looks like a goddess,” while also pointing out that her collaboration with Rihanna’s famed lingerie line is a sharp contrast to the “unimaginable degrees of wealthy” associated with her father, as captured in commentary on Wilson. Another report on Elon Musk’s estranged daughter featured in Fenty campaign notes that Elon Musk has previously criticised his daughter’s identity, while also highlighting that Elon Musk’s estranged daughter featured in Fenty campaign is now one of the faces of a global lingerie brand, as detailed in coverage of Elon Musk. A separate bulletin emphasizes that She ( Vivian Wilson ) has previously spoken about her ( Vivian Wilson ) financial independence from her ( Vivian Wilson ) father and the fact that she does not have “unimaginable degrees of wealthy” at her ( Vivian Wilson ) disposal, reinforcing that her modeling work is a practical career path as well as a symbolic one, as noted in analysis of She.
For Vivian Wilson herself, the campaign is also a professional coup. One profile notes that Now, Wilson has an exciting new credit to add to her résumé as she stars in the Valentine Day imagery for Rih’s lingerie line, with the piece emphasizing how she is building a set that she really appreciates rather than simply trading on her last name, as described in coverage of Now. Another international report notes that the world’s richest man Elon Musk’s transgender daughter Vivian has appeared in a lingerie campaign and highlights that she is 44 kilograms lighter than some of the brand’s other models, citing the figure 44 as part of a broader discussion of body diversity, as mentioned in coverage of 44. Taken together, these details show a young woman using fashion not only to model clothes but to redraw the narrative around her own life, with Rihanna’s platform amplifying that shift to a global audience.
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