The Super Bowl is suddenly a two-channel experience for culture warriors. As Bad Bunny gets ready to take the NFL’s biggest stage, conservatives are rolling out an “All-American Halftime Show” stocked with Kid Rock, country stars, and a heavy dose of red, white, and blue branding. It is not just a concert, it is a statement about what kind of music and message should own the country’s most-watched television moment.
Turning Point USA is betting that there are millions of viewers who would rather flip to a parallel program built around faith, family, and freedom than watch a Latin superstar rap in Spanish at midfield. Whether that gamble pays off will say a lot about how fragmented even a football game has become in the Trump era.
The conservative answer to the NFL’s Bad Bunny bet
Turning Point USA, the conservative advocacy group that has spent the last decade building a youth-focused media machine, is treating the Super Bowl as its next big stage. The group is promoting an “All American Halftime Show” as a direct alternative to the NFL’s official spectacle, framing it as a patriotic counterprogram for viewers unhappy with the league’s choice of Bad Bunny. In its own materials, Turning Point USA casts the event as a way to give fans a choice if they feel the NFL has drifted too far from their values.
The league, for its part, has doubled down on its decision. NFL commissioner Roger Goodell has publicly backed Bad Bunny for the halftime slot after the artist’s “ICE out” speech at the Grammys, a moment that lit up conservative media. President Trump has said he had “never heard of him,” while Speaker of the House of Representatives Mike Johnson has called the choice a “terrible decision,” arguing that the Super Bowl should not be a platform for what he sees as divisive politics. That backlash is the energy Turning Point USA is trying to capture and monetize.
Kid Rock and company front the “All American” lineup
At the center of the conservative broadcast is Kid Rock, who has long styled himself as a blue-collar rocker and outspoken supporter of President Donald Trump. Turning Point USA has announced that Kid Rock will headline the “All American Halftime Show,” positioning him as the answer to Bad Bunny’s global pop dominance. Reporting on the booking notes that Kid Rock is a longtime ally of the president, which makes him an easy cultural shorthand for the audience TPUSA is chasing.
He will not be alone. The show’s lineup features country artists Brantley Gilbert, Lee Brice and Gabby Barrett, a roster that leans hard into mainstream country radio rather than the Latin and reggaeton sounds that Bad Bunny brings. One announcement described how Rock would be joined by Brantley Gilbert, Lee, while another release highlighted that Brantley Gilbert and Lee Brice would effectively co-headline the alternative broadcast as Bad Bunny takes the Super Bowl stage. That framing, detailed in coverage of Brantley Gilbert and, underscores that this is not just a warm-up act but a full-fledged rival production.
“Faith, family, and freedom” as a programming strategy
Turning Point USA is not shy about the values pitch behind its show. Promotional language describes the All American Halftime Show as a celebration of “faith, family, & freedom,” a phrase that appears prominently on the event’s website and in social media posts. One overview of the project notes that the All-American Halftime Show is Turning Point USA’s for conservatives, including President Donald Trump, who want a different tone from the official halftime show. The message is clear: if viewers feel alienated by the NFL’s cultural choices, there is a more ideologically comfortable option a click away.
That branding runs through the production details too. The event is hosted by Erika Kirk and Megyn Kelly, two media personalities who have built audiences on a mix of lifestyle content and sharp-edged commentary. A promotional post explains that the All American Halftime Show, also called The Perfect Game, will celebrate faith, patriotism and legacy, language that fits neatly into TPUSA’s broader push to brand itself as the cultural home for right-leaning young people. Another analysis of the “Super Bowl halftime dilemma” notes that the TPUSA presentation, called the All American Halftime Show, focuses on “faith, family, and freedom” and will feature Kid Rock and Lee Brice, reinforcing that this is as much about message as music, as detailed in coverage of the TPUSA presentation.
How to watch the “All-American” broadcast
For viewers who actually want to flip away from the NFL’s halftime show, Turning Point USA is making access as easy as possible. The All American Halftime Show is being streamed across the group’s social media channels, including YouTube, so fans can pull it up on a phone or smart TV while the main broadcast cuts to Bad Bunny. One viewing guide explains that All American Halftime can be streamed on Turning Point USA’s platforms, making it effectively a parallel channel to the NFL feed.
That digital-first strategy fits with how TPUSA has built its brand, but it also reflects the reality that the NFL still controls the stadium and the airwaves. Coverage of the launch notes that Turning Point USA’s halftime show is a response to the NFL’s official event, which is headlined by Latin music star Bad Bunny, a selection that has sparked backlash from some conservatives who object to the league’s direction. One report on the rollout explains that NFL executives are facing criticism over the Latin star’s booking, which is exactly the discontent TPUSA is trying to turn into clicks and views.
Culture war, but make it entertainment programming
Underneath the stage lights, this is a story about how politics has seeped into every corner of American entertainment. Turning Point USA is not just throwing a concert, it is building a parallel media ecosystem where conservatives can watch football commentary, halftime shows and political messaging without ever leaving a friendly bubble. One announcement framed the All American Halftime Show as a patriotic alternative to the NFL’s Super Bowl event, stressing that Kid Rock, Brantley would anchor a show marketed as a celebration rather than a protest. Another rundown of the lineup described how the conservative organization’s All American Halftime Show will bring Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett together for the big game, underscoring that this is a full ensemble production, as detailed in coverage of Kid Rock, Brantley.
Even the way the event is described hints at a broader media strategy. One music-focused report notes that Turning Point USA’s conservative event is designed around “faith, family and freedom” and that organizers have joked about a potential music genre of “Anything in English,” a not-so-subtle jab at Bad Bunny’s Spanish-language catalog, as recounted in coverage of the conservative event. Another explainer on the project notes that the All American Halftime Show is Turning Point USA’s alternative for conservatives, including President Donald Trump, who want a different kind of Super Bowl entertainment, while a separate rundown of the launch highlights how Turning Point USA is explicitly marketing its show as a rival to the NFL’s Bad Bunny halftime. In other words, the All-American Halftime Show is not just about filling twelve minutes of TV time, it is about carving out a separate cultural lane and inviting viewers to pick a side.
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