Hailey Bieber is no longer treating TikTok speculation about her marriage as background noise. After a psychology influencer described her relationship with Justin Bieber as “abusive” and suggested it survived only because she tolerated mistreatment, the model has responded with a formal legal warning that puts creators on notice that viral commentary can carry real‑world consequences. The move signals a sharper strategy from a couple that has largely tried to ignore fan theories about their private life.
The cease-and-desist that drew a line around the Biebers’ marriage
According to multiple accounts, Hailey Bieber has sent a cease-and-desist letter to TikTok creator Julie Theis, a psychology-focused influencer whose videos dissect celebrity relationships. In one widely shared clip, Theis singled out Hailey and Justin Bieber, claiming the marriage has endured because Hailey “will tolerate that abuse,” framing Justin as an abuser and Hailey as someone who accepts harmful behavior. Hailey Bieber has reportedly taken this characterization as a step too far, treating it not as opinion but as a false factual claim about criminal-level conduct and emotional harm.
Hailey and Justin Bieber have therefore engaged lawyers to push back against what they describe as defamatory content. A legal notice sent earlier this month warned that the influencer’s commentary could expose her to “millions of dollars of liability,” according to a summary of the warning from Justin, Hailey Bieber. The couple’s team argues that labeling their marriage “abusive” crosses the line from commentary into an allegation of serious misconduct, and they have framed the videos as part of a pattern of reckless speculation that has followed them since they wed in 2018.
Inside the Biebers’ coordinated legal and PR response
The cease-and-desist is not an isolated gesture but part of a broader, coordinated response from Hailey and Justin Bieber to what they see as “viral misinformation.” Their representatives have said that Hailey and Justin are fighting back against viral misinformation and have instructed attorneys to send a cease-and-desist to Julie Theis. A separate legal summary notes that Hailey and Justin have initiated legal action against TikTok user Julie Theis, accusing her of posting false and defamatory videos about the couple and their relationship. Their lawyers characterize the influencer’s content as part of a wave of social media posts that present speculation as diagnosis, often without any direct knowledge of the people involved.
Public-facing messaging has reinforced that legal stance. One social media update framed the move as Hailey Bieber taking decisive legal action to curb what her team describes as years of reckless online speculation about her marriage, noting that Hailey Bieber has faced escalating scrutiny and even threats following the controversy. Another post from a PR-focused account stated that Hailey Bieber Sends to a creator over viral relationship claims, underscoring that Hailey and Justin are no longer willing to let TikTok narratives define their marriage. Collectively, the messaging presents a couple that sees legal action as a necessary boundary rather than a publicity stunt.
The influencer’s pushback and the wider TikTok culture clash
Julie Theis has not quietly backed down. She has acknowledged receiving the legal notice and publicly pushed back, insisting that her videos were “clinical commentary” rather than personal attacks. In her response, Julie Theis has argued that having a platform does not entitle celebrities to silence other people’s voices, casting herself as a commentator offering psychological insight. She maintains that her framing of the Biebers’ relationship as “abusive” is grounded in her professional perspective, even as the couple’s lawyers argue that such language implies factual knowledge of private conduct that she does not have.
The clash lands in a TikTok ecosystem that has turned parasocial analysis into a content genre. Relationship “breakdowns” and body-language reads of famous couples are common, and the Biebers have been frequent subjects. One analysis notes that The Biebers have seen what TikTok has to say about their marriage and are not happy about it, with the couple signaling they have zero interest in backing down from this legal fight. Another report describes how Justin and Hailey have lawyered up against the TikTokker over “abusive marriage” allegations, making clear that they see this as a test case for how far influencers can go when speculating about private relationships.
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